How Much Does a Voiceover Cost?

How much does a voiceover recording cost?

The price of a voiceover recording depends on many factors - from the length of the text, through the intended use of the recording, to the specific voice artist you choose. In this article we share current voiceover rates, explain what drives pricing, and show you how to work out the cost using our configurator.

Ballpark voiceover prices

To give you a general picture, here are sample rates for the most commonly ordered recordings:

• Audiobook - from 60 PLN net per page (1,800 characters including spaces)
• Two-minute narration (corporate film, e-learning) - from 340 PLN net
• IVR / phone system announcement - from 380 PLN net

These are indicative prices - the exact quote depends on the specifics of the job.

What affects the price of a voiceover recording?

Several key factors shape the final cost of a voice artist's work:

1. Text length

The longer the text, the higher the price - although on larger jobs the per-unit rate (per page, per minute) is often lower. Short recordings, such as phone announcements, have a fixed base price.

2. Usage rights

The intended use of the recording is a major price driver. A recording for internal company use will cost less than a spot aired on national TV. The main usage categories are:

• Internal use - presentations, training, company materials
• Internet and social media - online campaigns, YouTube videos
• Local / national radio - radio spots
• Television - TV commercials
• Telephony - IVR announcements, queue messages, voicemail

3. Recording type

Different types of recording call for different amounts of effort and different skills from the voice artist:

• Film narration
• Commercial spot (radio / TV)
• Audiobook
• E-learning
• Phone announcements (IVR)
• Dubbing and lip-sync

4. Choice of voice artist

Rates vary depending on the artist's experience and profile. Voice artists in the Well-known voices category (actors, journalists) charge more than standard voice artists. Choose your voice artist in our voice bank.

5. Additional services

On top of the recording itself, add-on services may apply:

• Audio editing and post-production
• Music bed
• Syncing to picture
• Express turnaround
• Remote client participation in the session

Voiceover rate card - detailed table

Below is a detailed rate card for the most popular recording types:

Social media and online campaigns

• Narration up to 60 seconds - from 750 PLN net
• Narration up to 2 minutes - from 950 PLN net
• Narration over 2 minutes - individual quote

Phone announcements and IVR

• Single announcement (up to 30 sec.) - from 360 PLN net
• Announcement set (up to 5 prompts) - from 480 PLN net
• Complex IVR system - individual quote

Multimedia and e-learning

• Presentation narration (up to 5 min) - from 450 PLN net
• E-learning course (up to 15 min) - from 900 PLN net
• Corporate film (up to 5 min) - from 550 PLN net

Radio and TV commercials

• Radio spot (local radio, 30 sec.) - from 500 PLN net
• Radio spot (national radio, 30 sec.) - from 900 PLN net
• TV spot (up to 30 sec.) - from 1,200 PLN net

How to calculate the price of a recording?

The fastest way to get an exact price is to use our recording configurator. Just:

1. Pick a voice artist from the voice bank
2. Paste or type in the script
3. Specify the intended use (usage rights)
4. Select any add-on services

The configurator calculates the price automatically and lets you place the order online.

How to choose the right voice artist?

When picking a voice artist, let more than price guide you - above all look at the fit between the voice and the project. A few pointers:

• Listen to samples - every artist in our voice bank has demo recordings
• Match the tone to your audience - a warm voice suits premium-product advertising, an energetic one suits campaigns aimed at younger audiences
• Check experience - pick an artist experienced in the type of recording you need
• Mind the language - if you need a foreign-language recording, choose a native speaker

Need help picking a voice or working out a quote? Get in touch - we are happy to advise and prepare a tailored offer.