REC
Advertising jingle production
We create jingles and sung advertising spots to order - for radio, TV and social media, for podcast intros and company events. Professional audio production to your brief: creative control, variant selection, editing and mastering, plus clear broadcast rights. Finished files in a short time.
Listen to our work
Every jingle is built to a specific brief - from the melody and hook idea to a finished, tailored track. Below are real client projects and demo concepts from different industries and use cases. Most are shown in two variants, because during production we propose several directions to choose from.
Client project
Niepoważny Podcast Golfowy
Podcast intro & sting
Client project
Sobienie Królewskie
Golf course ad sound design
Demo
Auto Nova
Automotive - car dealership
Demo
BlueWay Travel
Tourism - travel agency
Demo
Click Market
E-commerce - online store
Demo
Dom Fix
Home & renovation - services
Demo
Złoty Piec
Food - pizzeria
Demo
Mocc Mleko
FMCG - dairy
Items marked "Client project" are actual deliveries - the intro for the "Niepoważny Podcast Golfowy" golf podcast and the ad sound design for the Sobienie Królewskie golf course. The rest are demo concepts (example brands) showing the range of what we do. The full portfolio for specific brands is available after signing an NDA.
What we produce
Full music production for advertising and brand communication - from a short, catchy jingle to an elaborate sung advertising spot.
Advertising jingles
A short, catchy melody with the brand name or slogan - from a few-second signature to a full radio jingle. It builds recognition and stays in the listener's head long after the broadcast.
Sung advertising spots
A full spot with a vocal layer - melody, ad copy and vocals in one. It works where plain voice-over narration isn't enough and a brand wants to stand out with emotion and rhythm.
Podcast intros & stings
Intro, outro and short stings tying episodes together. A consistent sound that makes the show feel professional and recognisable from the first seconds.
Event music
Music and songs for company events, galas, trade fairs and team trips - from a company anthem, through a presentation backing track, to a special-occasion song with personalised lyrics.
Audio branding & sound logo
A sonic identity for your brand - a sound logo and a consistent audio system you'll recognise in a spot, on the hotline and in the app. A coherent brand sound across every channel.
Custom music & songs
Created to a specific brief - special-occasion tracks, backing music for a corporate film, anniversary songs. Made for your goal and brand, not pulled from a stock library.
Where jingles and sung spots work best
Music production works anywhere emotion, recognition and being remembered matter.
Radio advertising
The radio jingle is a classic that still works. On radio, sound is everything - a catchy melody cuts through the background and builds brand association after just a few plays. We deliver 15s, 30s and 60s versions.
TV spots
A music and vocal layer for a TV spot - from an emotion-building bed to a full sung chorus synced to the picture. Broadcast-quality mastering for national and regional stations.
Social media & digital
Short, rhythmic formats for YouTube, Meta, TikTok and Spotify ads. A hook in the first seconds stops the scroll and boosts ad recall in the channels where competition for attention is fiercest.
Podcasts
Intro, outro and stings that give a show a professional feel. A consistent sound builds the podcast's brand so listeners recognise the programme from the first notes.
Company events, galas & trade fairs
A company anthem, an opening intro for a gala, backing music for a trade-fair presentation or a track for a team trip. Music that sets the mood and stays with attendees.
Brand audio branding
A sound logo and an audio system consistent across every touchpoint - advertising, hotline, app, in-store. Sound becomes a recognisable part of the brand identity.
How a jingle is made
We combine generative AI with our own selection and audio editing - so you get a finished, tailored track faster and cheaper than in classic production. At the key stages we show variants to choose from, so you shape the final result.
-
01
Brief & concept
We learn your brand, campaign goal, target audience and broadcast channel. We agree on the character of the music, the length, and whether the jingle should be sung or instrumental.
-
02
Copy & creative
We write ad copy to fit the melody (or adapt yours) and propose a slogan and hook. The lyrics have to be catchy and fit the rhythm - a different craft from copy for a voice-over spot.
-
03
Generating variants
With AI we prepare several directions to choose from - different mood, tempo, sound or voice character. You pick the one that fits your brand best.
-
04
Vocals & sound
We choose the voice character and timbre and the instrumentation to fit your brief. The vocal and music layers are produced digitally, and we refine the details and brand consistency.
-
05
Editing & mastering
We clean, balance and master the chosen track to broadcast level. The result sounds just as good on radio, on TV and on a phone.
-
06
Versions & delivery
We deliver a full set of versions - different lengths (15s / 30s / 60s), an instrumental variant for backing, and files in the required formats (WAV, MP3). All with clearly agreed usage terms.
Why us
We've been working since 2001 and we know sound production - we bring that experience to jingles too. Jingles are our new service: we create them using AI, complemented by our own selection and editing, to deliver a finished, tailored track quickly.
From brief to finished file
We run the whole thing in-house - concept, copy, variant generation, editing and mastering. One team owns the result, with no outsourcing.
Made to your brief
We don't send a ready-made track from a stock library - the piece is built for your brand and campaign goal, in several variants to choose from.
Clear usage terms
We agree in writing where and how long you can broadcast the track (radio, TV, online, internal). Got specific scope requirements - tell us at the brief stage and we'll tailor the offer.
Fast, with no session costs
No waiting for a band or a studio session - you get the finished jingle in a short time. And if you need a live voice, our voice-over is always performed by a human: see voice for advertising.
Rights and broadcast licensing
Before we start, we agree in writing the scope of use for the finished track - so after delivery there's no ambiguity about where and how long you can broadcast it.
Fields of use & duration
In the quote we define the channels (radio, TV, online, social media, internal use) and the usage period. You know exactly where and how long you can broadcast the track.
Made to your order
It's not a ready-made track from a stock library available to everyone - the piece is built for your brief and brand. On request we'll arrange exclusivity so it doesn't go to anyone else.
Same terms with AI production
We create the music using AI complemented by our editing, but we agree the scope of use just as clearly and in writing as in classic production.
Got specific requirements - industry exclusivity, a longer broadcast period or specific markets? Tell us at the brief stage and we'll tailor the terms in the quote.
Pricing
Every jingle is different, so pricing is individual. We prepare it free of charge, usually within 24 hours of the brief.
Cost depends mainly on length and form (a short signature vs a full sung spot), the complexity of the track, the number of versions, and the fields of use and broadcast reach. Tell us briefly what you need and we'll send back a concrete proposal.
Get a free quoteLooking for something else?
If you need an ad with a voice-over (spoken voice, no singing), see voice for advertising. Want to browse our voices first? Visit the voice bank.
Frequently asked questions
Common questions about jingle and sung advertising spot production.