How much does a voiceover really cost? 2026 pricing

Contrary to common belief, in the B2B market voiceover pricing does not depend on recording duration. The primary parameter that defines the cost is the scope of use - the so-called field of exploitation (licence scope).

The proof is simple: some of the most expensive voiceovers are advertising spots that often last just 30 or even 15 seconds. Because they are broadcast at scale, their licence cost is the highest.

The fields of exploitation are many - from advertising spots, through film narration for social media, audiobooks, audio guides, multilingual phone announcements for IVR systems, recordings for alarm systems, and even announcements played on board commercial flights.

Agencies specialising in conferences and gala events frequently order so-called "voice-of-god" recordings - a voice artist reading nominations or awards announcements during a gala or industry event.

For advertising spots, recording cost is determined by the medium's reach.

For example: a spot played on local radio is significantly cheaper - typically around EUR 70 net - than a spot for nationwide radio, where the rate is around EUR 235 net. The same applies to TV spots.

A growing category are spots for social media campaigns. For all these formats the licence is granted for a fixed term - usually 12 months.

For advertising campaigns the cost also depends on the price tier of the voice artist. In our voice bank we distinguish three tiers, from which you can choose your voice artist:

• standard,
• premium,
• and so-called celebrity voice artists - the highest tier, but also the highest experience, voice recognisability and prestige.

The cost of a phone announcement is a one-off fee - the licence is granted for an unlimited period. The base rate for up to 100 words (which can include several announcements) is EUR 90 net.

We are the only studio on the market offering a service of one-time modification of the recording within 12 months from delivery. The idea came from the fact that clients often returned with requests for short re-recordings. For a small additional fee - by purchasing the modification guarantee - we offer clients a one-time modification of their phone announcement during the following year. The solution has been appreciated by many clients and is willingly used, because they are not surprised by additional costs in the future - they pay a small fee at the time of the original order and have the certainty that they will be able to update the recording within the next 12 months.

For all other recording formats, the licence to use the recording is granted for an unlimited period or specified in a separate agreement. This applies to gala recordings, social media recordings (organic use - i.e. without paid campaigns) and audio guides.

For these types of recordings, the cost depends on the number of A4 pages - so-called standardised pages (one page = 1800 characters). The price is agreed with the client after reviewing the text.

Basic price list

Below you will find an indicative price list for the most frequently ordered voiceover recordings. The final price is set individually based on project specifics.

For IVR phone announcement recordings we offer an additional modification guarantee for 12 months - available for a small extra fee.

Within our voice bank we also have voice artists from the premium tier and so-called celebrity voice artists - their pricing is set individually.

What else affects the recording price

Beyond the field of exploitation, three main factors determine the final price: choice of voice artist from a specific price tier, delivery time (especially express mode) and recording language (Polish or foreign).

1. Voice artist price tier. A voice artist from the premium tier or among so-called celebrity voice artists brings recognisability, prestige and often faster brand recognition by the audience. Pricing for these voice artists is set individually after consultation with the client.

2. Delivery time. Express mode - same-day recording delivery - is available for orders placed by 14:00 (we send the recording to the client by 18:00 the same business day). Express mode comes with a +50% surcharge on the base rate.

3. Recording language. All rates listed above apply to recordings in Polish - however, many of our clients order recordings in foreign languages. This usually involves engaging a native voice artist (a native speaker of the given language), whose rates are typically around twice as high as Polish voice artists' rates.

Creator - when you need a recording “right now” but don’t have the script yet

Many of our clients need express recordings - i.e. “right now” - but don’t yet have a finished script. For these clients we built a free Voice Content Creator, which helps you create the text from scratch in literally a dozen seconds. Just choose the field of exploitation, briefly describe the topic - and you can get a finished script for a spot or other use, optimised for a specific length (e.g. 30 seconds, 1 minute or 2 minutes). The Creator can also generate phone announcements in many foreign languages.

Try the Voice Content Creator → or contact us → - we’ll help you choose a voice artist and prepare a quote tailored to your project.